George Orwell’s writing advice

 “Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.”

“ Never use a long word where a short one will do.”

“If it is possible to cut a word out, always cut it out.”

“Never use the passive where you can use the active.”

“Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.”

“Break any of these rules sooner than say anything outright barbarous.”